---
title: "Alisher Usmanov’s USM Group to sponsor Finch Farm"
canonical: "https://readeverton.com/alisher-usmanovs-usm-group-sponsor-finch-farm/"
type: "post"
language: "en-GB"
author: "Alex Hives"
section: "Everton News"
published: "2017-01-05T23:13:25Z"
modified: "2017-01-05T23:13:25Z"
---

# Alisher Usmanov’s USM Group to sponsor Finch Farm

Everton have reportedly established a deal with Arsenal shareholder and business partner of Farhad Moshiri, Alisher Usmanov’s, USM Group to acquire the naming rights of Finch Farm.

> Here is that segment. Extremely exciting if true, could he be indirectly funding Moshiri's vision? [#EFC](https://twitter.com/hashtag/EFC?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/o4JnuxYlkL](https://t.co/o4JnuxYlkL)
>
> — Read Everton (@ReadEverton) [January 5, 2017](https://twitter.com/ReadEverton/status/817134768294916101?ref_src=twsrc%5Etfw)

The USM Group is heavily involved with both Moshiri and Usmanov, and they hold expansive interests. Finch Farm will be renamed to the USM Finch Farm and it will also encompass some matchday marketing and advertising inside Goodison Park, which is sure to bring in extra revenue. This is an indirect investment in Everton by the Arsenal shareholder, who also happens to be the world’s 58th Richest Man.

This could be seen as an indirect investment in Everton by the Arsenal shareholder, who also happens to be the world’s 58th Richest Man.

The business links between Moshiri and Usmanov are sure to stem into bigger things, with constant rumour of Usmanov joining his long-time friend at Goodison Park but would first have to leave Arsenal to have any part in the club, something he has stated previously would not happen.

This comes after the exciting AGM held at the Philarmonic Hall on Wednesday night, where a new stadium for Everton was all but confirmed, and Mayor Joe Anderson has certainly not been shy in his desire of the Docks being the site of the new ground. Moshiri has also cleared all of Everton’s debts, after investing significantly in the hierarchy of the Club.

Exciting times ahead.

What do you think, Blues? Tweet us @ReadEverton!