---
title: "Everton fans are pleased to see the club sever ties with SportPesa"
canonical: "https://readeverton.com/everton-fans-are-pleased-to-see-the-club-sever-ties-with-sportpesa/"
type: "post"
language: "en-GB"
author: "Elliott Cuff"
section: "Feature Writers"
published: "2020-02-17T19:00:00Z"
modified: "2020-02-17T19:00:00Z"
---

# Everton fans are pleased to see the club sever ties with SportPesa

Several Everton fans have celebrated the club’s recent confirmation that they will be [ending their sponsorship agreement with SportPesa](https://www.evertonfc.com/news/1612447/everton-to-end-its-partnership-with-sportpesa) early this summer.

The Toffees [reached an agreement for SportPesa](https://fcbusiness.co.uk/news/everton-agree-record-partnership-with-sportpesa/) to replace Chang as their primary sponsor in 2017, signing a five-year contract with the Kenyan sports betting company, said to be [worth around £7 million per year](https://www.theguardian.com/football/2020/feb/16/everton-to-drop-lucrative-deal-with-gambling-giant-two-years-early).

Everton’s decision to terminate the deal with SportPesa two years earlier than originally agreed originates from a strategic review of the club’s commercial operations, conducted by Everton CEO Denise Barrett-Baxendale.

Barrett-Baxendale [had also admitted](https://www.dailymail.co.uk/sport/football/article-7888243/Everton-chief-confesses-club-prefer-not-gambling-links.html) during the club’s AGM last month that “in an ideal world”, Everton would prefer a different sponsor, amid concerns over the influence of gambling and sports betting sponsors.

SportPesa have provoked the ire of the Everton fan base on a number of occasions too, [sharing a congratulatory tweet with Arsenal](https://www.liverpoolecho.co.uk/sport/football/football-news/everton-sponsor-sportpesa-anger-fans-13797163) after the Gunners beat Everton 5-2 in 2017, while also [sharing a Danny Ings goal](https://www.liverpoolecho.co.uk/sport/football/football-news/everton-sponsor-sportpesa-anger-fans-15610398) against Everton in 2018 after he scored in a Southampton win over the Blues.

Following the news that Everton will be looking elsewhere for shirt sponsorship going forward, a number of supporters have praised the club for calling off the current deal.

> Twitter: @Everton Good. Every club should disassociate themselves from any betting platforms. About time we binned these off. (@KenThom3180)

> Twitter: @Everton Good work. Now go and get a sponsor that we can put on our kid’s shirts ! (@leigh\_mcgrath)

> Twitter: @Everton A good step towards ending betting in football. My club (@Tommos\_16)

> Twitter: Good news. Let’s be honest, it’s been a nightmare. #EFC https://t.co/QOVSvVSYCl (@daviddownie17)

> Twitter: @Everton Yesssss finally (@EvertonDesigns)