- TFG have not ruled out a chance to host an NFL match at Hill Dickinson Stadium.
- Owners want to improve non-matchday revenue through American Football.
- Hill Dickinson has already hosted an international football friendly and Ashes fixture.
The Hill Dickinson Stadium has been a beacon of progression for Everton, and on top of their impressive turnaround on the pitch, the new ground is pushing them to new heights.
Having recently hosted its first international football match between Scotland and the Ivory Coast, the Toffees’ new riverfront home offers another avenue for the club to expand commercially.
Prioritising non-matchday revenue has enabled numerous clubs to reinvest funds, and The Friedkin Group (TFG) sees this as an area to develop to ensure Everton become a global powerhouse.
Hill Dickinson Stadium could be a part of NFL expansion
The Daily Mail revealed TFG would not rule out a regular-season NFL fixture at the Hill Dickinson Stadium, and hopes this would be just one of many non-matchday revenue streams for the club.
Currently, the NFL have their eyes firmly fixed on London for UK fixtures and have historically hosted matches only in the capital, with Wembley, Tottenham Hotspur Stadium, and Twickenham the only grounds to have hosted an NFL match.
In 2025, they expanded to more cities, including Dublin, Berlin, and Madrid, but their willingness to host even more games in international locations could only offer a great opportunity for American Football to hit Merseyside.
NFL offers a chance to kickstart further opportunities
In just its first season of Everton claiming Hill Dickinson as their new home, the ground has already spotlighted the commercial potential it has.
| Event | Sport | Year |
| The Ashes | Rugby League | 2025 |
| Scotland vs Ivory Coast | Football | 2026 |
| Magic Weekend | Rugby League | 2026 |
| England vs Fiji | Rugby Union | 2026 |
| Euro 2028 | Football | 2028 |
The stadium was built for football, and there have been few complaints about its suitability for it, but it is evident that the ground is attracting attention from outside of its native sport.
On top of the sporting opportunities, TFG hope to use Hill Dickinson as a tourism hotspot in Liverpool. They will also look to maximise its waterfront location for cruise liner tourists.
Leaving Goodison Park was tough for a lot of Evertonians. But in the modern age of football, the move to the Hill Dickinson appears to be one that can define the club for generations to come.
