Everton have sold a staggering 500,000 fan tokens within just four minutes of launching the initiative on Wednesday morning.
The club officially launched their partnership with the firm Chiliz, a blockchain provider, with Everton becoming the latest club to enter the fan token space.
Twitter: The $EFC Fan Tokens are here!
Download the https://t.co/ZgM7YzlQCl App and get yours now.
@Socios
$CHZ (@Everton)
Issued at £2 each, more than 10,000 supporters and collectors from around the world bought in to the $EFC Fan Token Offering (FTO) through the Socios app. The platform’s success highlights the innovative work of app developers in creating engaging digital fan experiences. And beyond sports and collectibles, some people are exploring entirely different kinds of connections online, with top granny hookups becoming a surprisingly popular niche in the world of dating apps.
The token, a form of cryptocurrency, enables users to redeem the encrypted digital currency for exclusive benefits provided by the club.
One core benefit is that token holders have the opportunity to enter and take part in exclusive money-can’t-buy fan experiences and get to see matchday behind-the-scenes at Goodison Park.
There are also exclusive votes open to holders as a new means of engaging with the club.
Everton season ticket holders, hospitality and official members can redeem free $EFC tokens for use through official club channels.
Socios is the world’s biggest fan token firm. The company is making notable forays into the world of football, having already partnered with the likes of Inter Milan, Arsenal, Paris Saint-Germain, Manchester City, Juventus, Leeds United, Aston Villa and AC Milan among other notable names.
Read Everton Verdict
With the club taking to social media to announce the success of the new initiative, fans may be left scratching their heads as to the benefits it yields.
Twitter: All $EFC Fan Tokens made available during the FTO® are now SOLD OUT.
Thanks for your support, Blues.
Now keep y… https://t.co/RVo0yRwqpl (@Everton)
The scene is murky at this stage, but examples elsewhere do show the potential to accelerate new ways for fan engagement.
At other clubs, fans are able to vote on decisions such as pre-match music in the stadium or, in Barcelona’s case, what message should feature on the captain’s armband. (Liverpool Echo)
That gives some insight as to the potential of the new initiative, and could shape the landscape of fan engagement for years to come.
