- Everton posted a £8.6m loss in 2024-25 compared to £53.2m the previous year.
- Improved finances and maybe European football; Everton under no pressure to sell.
- European football could potentially see the Toffees’ revenue break the £250m mark.
Everton’s latest published accounts for the 2024-25 season showed a “significantly reduced loss” of £8.6m, down from £53.2m the previous year. The Friedkin Group also delivered a club‑record turnover of £196.7m, a £9.8m increase on 2023-24. But finance expert Kieran Maguire still feels sympathy for the Toffees, given the cards they have been dealt in the past.
Speaking on The Price of Football podcast, Maguire highlighted the wider trend of Premier League clubs losing money.
“I’ve got a lot of sympathy for Everton,” he said. “Their wage bill is no higher than seven or eight years ago, half of that of the elite brands in the Premier League, and yet they’ve had a points deduction. They’ve lost money, but the disturbing thing is that all of the clubs are losing money,” Maguire added.
No pressure to sell key players this summer
Despite the losses, Everton are in a much healthier financial position than in recent years. The move to Hill Dickinson Stadium has increased revenue, and the introduction of the Squad Cost Ratio (SCR) from next season will further benefit clubs with new stadiums.
Maguire explained that the sale of Everton Women and Goodison Park entities brought in almost £50m, helping the bottom line. But crucially, he does not believe Everton will be forced into selling star players this summer.
Speaking on the Royal Blue YouTube channel, Maguire said: “No. I think Everton, who have paid a heavy price for the missteps of the Moshiri era, in three of the last four seasons have had a negative net spend. I think that particular anchor no longer applies.
“It’s six seasons now since Everton spent more than £100m, and for me that’s a benchmark for an average level of spend. I think Everton have worn the sackcloth following the issues under the Moshiri regime that can now come off, and they’re in a much stronger position this summer.”
With no pressure to sell the likes of Iliman Ndiaye or James Garner, David Moyes can focus on adding quality rather than balancing the books.
European football could push revenue past £250m
Qualifying for Europe would provide another significant financial boost. Maguire is confident that European football would take Everton’s turnover to new heights.
“If Everton get into Europe for next season, I think we could certainly go in excess of £250m,” he said. “I’d expect matchday income to certainly double. I suspect the club will be targeting the thick end of £50m because, not only is there increased capacity, but there is a greater emphasis on corporate and hospitality sales.”
However, Maguire noted a double‑edged sword. The Conference League offers far less money than the Europa League, and UEFA’s spending limit is 70% of revenue compared to the Premier League’s 85% for non‑European clubs. But the overall consensus is clear: Everton are finally on stable ground, and the future looks brighter than it has in years.
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