Everton have confirmed that home Premier League matchday prices at the Hill Dickinson will be frozen for 2026/27, alongside a new 18-21 tariff bridging junior and adult rates.
The club says the move follows a review of last season and talks with supporter groups.
The freeze covers match-by-match tickets only, who’ll pay the same as last season. The ballot process for Forever Blue+ and Forever Blue members is unchanged, opening around four weeks before each fixture.
It sits awkwardly next to April’s season ticket increase — an average of £45, capped at £85 in premium areas, the second rise since the move from Goodison.
The Fan Advisory Board wanted a three-year freeze; the club turned it down, pointing to an £8.6m loss the previous season and Premier League Squad Cost Ratio rules.
Fans have obviously noticed the contrast.
One supporter, replying to the announcement, told Everton’s communications team to “read the room,” citing a 76% rise in their own season ticket cost since Goodison. It’s the same complaint that’s followed the club since April: season ticket holders taking a hit while matchday prices stay put.
There’s also frustration building over the transfer window — the sense that Everton have been quicker to raise prices than to strengthen the squad.
Different departments handle the two, of course, but supporters aren’t drawing much of a distinction.
Everton would say the ticketing logic holds up: the season ticket rise funds financial recovery, the matchday freeze protects access for fans who can’t commit to a full season. Convincing an already frustrated fanbase of that is a separate job.
