Yesterday’s ranking of Everton’s home kits since 1992 covered the shirts themselves.
This is the big badge stuck on the front of them — arguably even less important, and just as guaranteed to have every Evertonian disagreeing with the order.
CMC Markets became the tenth company to have a go this summer, so it felt like as good a time as any to argue about it.
10. Stake.com (2022-2025)
Nobody’s fighting Stake for top spot. It wasn’t just another betting sponsor — the crypto-casino roots made it a genuinely uncomfortable one for a fair chunk of the fanbase, arriving with all the subtlety of a £10m-a-year cheque and none of the goodwill. Still on the sleeve this season, for anyone who fancied a reminder.
9. SportPesa (2017-2020)
A sponsor most fans could recognise on a shirt quicker than they could tell you what it actually did. Even the club seemed a bit sheepish about it — Barrett-Baxendale’s “in an ideal world” line has aged like most executive damage control does.
8. Kejian (2002-2004)
Ask ten fans what Kejian made and see how many say mobile phones. A perfectly forgettable deal for a perfectly forgettable couple of years.
7. GTB (1997)
Blink and you’d have missed it — gone before most people had worked out what it stood for. Filed here purely for completeness.
6. One2One (1997-2002)
Fine. Just fine. The Umbro shirts underneath have held up better in the memory than the phone network stitched across them ever did.
5. Cazoo (2020-2022)
Everyone remembers Cazoo. Nobody remembers it fondly. A useful few million during a tricky spell, undone slightly by the sponsor cutting and running a year early.
4. Danka (1993-1997)
An office equipment firm doing the honours through a wobbly mid-90s stretch. If you can picture the shirt, you probably can’t picture what Danka actually sold.
3. NEC (1985-1996)
A decade on the shirt, and the good fortune of arriving just as Everton won the league and the Cup Winners’ Cup. Longevity and success go a long way in this list, purely coincidentally.
2. Chang (2004-2017)
Thirteen years, the longest of the lot, and the sponsor most likely to be muddled into someone’s mental image of “the Everton shirt” full stop, whatever decade they actually support the shirt from.
1. Hafnia (1979-1985)
Top spot for the first one, not the best one — a Danish meat producer whose corned beef and jellied veal never troubled a UK shelf. Doesn’t matter. It got there first, right before the most successful era in the club’s history, and that’s enough to top a list this silly. Think Hafnia, think trophies.
CMC Markets hasn’t earned a spot yet, on the shirt for all of five minutes and arriving mainly because the Premier League decided gambling logos couldn’t go on the front anymore, pushing Stake onto the sleeve instead.
Ask again in a few years — assuming anyone still cares by then, which, let’s be honest, is far from guaranteed.
