Everton have launched their new home kit for the 2026-27 season, giving supporters their first look at CMC Markets as the club’s front-of-shirt sponsor.
The Castore-made shirt retains Everton’s traditional royal blue base, finished with white club branding and yellow detailing on the collar and sleeve cuffs. The kit was unveiled at 9am on Thursday, alongside a matching goalkeeper shirt, with the full range available immediately through Everton’s online store and its Everton One and Everton Two outlets.
CMC Markets replaces Stake.com as the club’s principal sponsor, with the switch driven by the Premier League’s ban on gambling companies appearing on the front of shirts from this season onwards. Stake continues to have a presence on the kit as Everton’s new sleeve sponsor, taking advantage of the loophole that still allows betting brands in that position.
The financial services firm’s branding will also extend beyond the shirt, appearing across matchday and digital channels at Hill Dickinson Stadium, Goodison Park and the club’s Finch Farm training base. As part of the multi-year agreement, CMC Markets will work with Everton in the Community and The People’s Learning Trust on financial literacy programmes across the Liverpool City Region.
‘Success through patience, resilience and confidence’
Andrew Middleton, Everton’s President of Business Operations, said the deal would play a key role in the club’s commercial growth. “Partnerships of this scale help us strengthen revenues, build a more sustainable platform for success and support our ambitions on and off the pitch,” he said.
CMC Markets founder and chief executive Lord Peter Cruddas said the firm’s clients shared the same values as football supporters. “They are loyal and strive to achieve success through patience, resilience and confidence,” he said. “Everton is a great club, with a proud history and deep connections to its community.”
The launch comes in the same week Everton confirmed Hayden Hackney as their first signing of the summer, with the club continuing to build momentum ahead of pre-season training.
