- Everton raised the ticket prices earlier this season.
- Blues’ season tickets at adult prices will rise by an average of £45.
- FAB has voiced its concern about the new price hike.
Everton moved to the Hill Dickinson Stadium and has since garnered quite commercial attention. The new waterfront home of Everton is envisaged to be a future commercial sporting hub. Everton released the new pricing schedule for season tickets ahead of the 2026-27 campaign earlier.
The maximum rise in the price of an adult season ticket has been capped at £85, with the average increase totalling £45.
The club has opted to freeze costs for under‑11s and adults in the stadium’s family area, and all prices in concessionary categories will remain the same.
The new prices are as follows:
| Junior (11‑17) | £256 |
| Young Adult (18‑21) | £480 |
| Seniors (65+) | £480 |
| Adult (22‑64) | £640 |
While the increases may appear modest on paper, the reaction from supporters has been one of frustration and concern.
Survey reveals deep fan discontent
The Everton Fan Advisory Board (FAB) conducted feedback over four days, receiving more than 1,700 responses. The results paint a clear picture of supporter sentiments.
74% of respondents believe the increases are unfair. A further 74% feel the new pricing structure offers limited or poor value for money. 81% feel loyalty was not appreciated in the pricing decision, and 62% say trust in the club has eroded.
The findings come at a time when the cost of living remains extremely high. Adding to the frustration, Manchester City’s visit on Monday will be Everton’s seventh Monday match of the season, their fourth at home, a time slot that has proven difficult for match‑going fans.
FAB: ‘Placing an additional financial burden is misguided’
Upon releasing their findings, the FAB issued a strongly worded statement. “We’ve been clear since presenting proposals for a price freeze that we recognise the financial pressures facing the club and the importance of being competitive both on and off the pitch. But placing an additional financial burden on supporters for an estimated short‑term revenue gain of £1.5m is misguided and fails to understand the true impact on supporters and the inevitable erosion of trust.”
They also noted the resilience of Evertonians. “We were not surprised that our survey also revealed that 60% of respondents said it wouldn’t impact their future attendance and were informed that renewals will beat expectations. Evertonians are loyal and attach a strong sense of identity and community to our football club. But the message is clear that supporters feel that their loyalty is being stretched and exploited.”
Record turnover adds to the debate
The club is expected to hit a record turnover of £250m for the current financial year, making the decision to raise ticket prices particularly difficult for many fans to understand. The FAB has repeatedly called for a price freeze, warning that the short‑term gain of approximately £1.5m comes at the cost of long‑term goodwill.
Everton have made significant progress on the pitch under David Moyes, and the move to Hill Dickinson Stadium has brought increased revenues. But for the supporters who have remained loyal through the difficult years, the price rise feels like a misstep.
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