Everton director of football Marcel Brands has the chance to secure a masterclass in good transfer business amid reports claiming that Bournemouth and the Toffees are interested in a swap deal involving Joshua King and Jonjoe Kenny.

The Norwegian is wanted by a host of clubs, including the likes of West Ham, West Brom and Everton.

King is a proven top-flight marksman with 48 Premier League goals to his name. His contract expires in six months and could duly be available for a bargain fee.

Meanwhile, Jonjoe Kenny is evidently out of favour in Carlo Ancelotti’s plans and it may well be an opportune moment for a fresh start for the 23-year-old, who has made just four appearances this season.

According to The Sun [via Bournemouth Echo], the Cherries would be keen on a swap deal involving either Kenny or young centre-back Jarrad Branthwaite.

King managed to score a brace against League One Wigan in the FA Cup over the weekend, prompting inevitable questions as to where the future of the former Manchester United striker lies.

Cherries boss Jason Tindall said of King after the game: “The speculation has been there the last few days and [King] played today, he was eager to play, wanted to play and he’s played and scored two goals. It might’ve put another £5million on his price tag!”

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However, Kenny’s situation is no joke for the Toffees; it presents a unique advantage which could give Marcel Brands the edge over rival clubs as Everton look to secure reliable back-up to Dominic Calvert-Lewin.

By leveraging Kenny’s apparently unwanted status at Goodison Park, Brands could solve two headaches for the club: recruiting another striker and offloading deadwood in January. A swap deal of any sort seems a no-brainer for the Toffees chief.